This rise matches the swelling popularity of video across the advertising industry. Compared to 55% of users on other social channels, Pinners are 75% more likely to watch a video about a topic that interests them on the platform. The platform’s power as a visual search engine is why marketers need to leverage Pinterest marketing as a unique avenue for growing their brands.Īs Pinterest continues to roll out new features to help brands make a mark, the visual platform has seen a huge rise in video content. We think of Pinterest much more as a search engine.”Īs the majority of Gen Z and Millennials prefer visual image searches over text, Pinterest is transforming the way we find content online. Co-founder Evan Sharp said, “People thought of us as a social network, but that was really a misunderstanding.

We tend to lump Pinterest into the gallery of social media giants, but that’s not exactly how they would describe themselves. There’s a bit of a misconception here though. Pinterest’s unique approach to social content has helped catalyze tremendous growth, ballooning to over 445 million monthly active users (MAUs), making it the third-largest social channel today. They act as bookmarks for the content Pinterest users - also known as Pinners - love that they can save for future inspiration or share with their friends and followers. Pins are the visual language that Pinterest’s aspirational, aesthetically elevated environment speaks in. Whether you’re Googling your favorite product, researching a new recipe, or simply looking for a striking image, you’ve likely run across a Pinterest Pin.Īs a platform for research and discovery, Pinterest is a collage of creative ideas, tied together through shared interests.

Pinterest video ads